Extensive research reveals that leaders need to continually focus on improving his or her communication skills and executive presence. Executive presence is a skill, not a trait — that means it’s something you can cultivate and build. The more senior you become or want to become, the more executive presence and excellent communication skills is required.

Communication impacts leaders’ bottom line, performance goals and staff morale. It enables leaders to rally their team around a shared vision inspire employees, build trust, and navigate organizational change.